Ansell signs 3-year Mardi Gras sponsorship deal
Tuesday, 12th January, 2016
Ansell has signed a 3 year deal to be the sexual health product partner of Sydney Gay and Lesbian Mardi Gras.
CEO of Sydney Gay & Lesbian Mardi Gras, Michele Bauer said “Mardi Gras supports all kinds of health and wellbeing initiatives as this is paramount for our communities and sexual health is an important part of that. Partnering with Ansell over the next three years adds to our commitment to our communities’ health and wellbeing. In addition to supporting the LGBTQI community Ansell supports Movember and the McGrath Foundation, as well as providing safe sex education for teenagers. As a committed member of the broader community, Mardi Gras is proud to be associated with organisations such as Ansell who are just as committed to all communities.”
Austin Chesterfield, Marketing Manager Ansell Australia said “We are absolutely delighted by the brand partnership with Sydney Gay and Lesbian Mardi Gras! As a celebration of Australian diversity and inclusiveness, Mardi Gras is the perfect platform for Ansell Sexual Wellness, which shares and promotes those same values. As an iconic Australian company, it’s exciting for Ansell to be part of this great cultural event, which has helped to shape our modern Australian society. We’re very proud to be the official sexual health promoter for Mardi Gras and look forward having some fun activating with the market leading Skyn® sexual wellness brand – it’s going to be a lot of fun for everyone! ”.
The flagship event of the Mardi Gras festival is the parade which attracts approximately 10,000 participants and 250,000 spectators is the largest LGBTQI night parade in the world. Ansell will be activating pre parade and at Fair Day on Feb 21st with an expected attendance of 70,000 people.
The partnership was created by Pink Media Group. Managing Director Ben Mulcahy said “its wonderful to have relevant brands committing to Sydney Mardi Gras for 3 year periods, 2018 is going to be a big year with Mardi Gras celebrating 40 years”.
ABOUT SYDNEY GAY & LESBIAN MARDI GRAS
Sydney Gay & Lesbian Mardi Gras began as a political protest in 1978 organised by the Gay Solidarity Group. More than 500 people gathered on Oxford Street, calling for an end to discrimination against homosexuals in employment and housing, an end to police harassment and the repeal of all anti-homosexual laws. 53 of the marchers were arrested. Although most charges were eventually dropped, The Sydney Morning Herald published the names of those arrested in full, leading to many people being outed to their friends and places of employment, and many of those arrested lost their jobs as homosexuality was a crime in New South Wales (NSW) until 1984.
In 2016 the festival is expected to attract over 500,000 people between 19th February and 6th March, including 30,000 international visitors and injecting A$30 million into the NSW local economy.
Pink Media Group
Sydney Gay & Lesbian Mardi Gras